ck x amazon
at vidconThis collaboration is Calvin Klein’s first step into new technologies and Amazon Fashion’s highest-profile fashion project.
While shopping, one will find there are no price tags encouraging shoppers to use their Amazon app on any capable device to scan an item's barcode as well as check out. This innovative process eliminates the cash wrap, but don't be intimidated – helpful sales associates are available to accommodate any questions and offer alternate payments on the off chance one does not have an Amazon account.
The space is very interactive for the user not only by barcode scanning, but many display screens loudly promote the new Calvin Klein Underwear campaign, and HD photo-opt stations encourage selfies ultimately helping marketing techniques.
ROLE
Produce comprehensive construction drawings and vivid 3D visualizations for installations, ensuring precision and clarity in execution
TOOLS
SketchUp, VRAY, Adobe Photoshop
TITLE
Visual Designer
STATUS
Completed
CLIENT
Amazon, Calvin Klein Jeans, Calvin Klein Underwear
YEAR
2018
LOCATION
Los Angeles, CA