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The introduction to a new era for Calvin Klein.

Curated by Raf Simons, Calvin Klein Creative Officer. The billboard installation is a great tribute to the classical American icons, celebrated by classic billboards reproducing Andy Warhol's works, later featuring American artist Sterling Ruby's work.

American billboards have a rich history intertwined with the evolution of advertising and visual communication. Dating back to the late 19th century, billboards began as simple hand-painted signs on wooden boards, often placed along roadsides or near railways to attract the attention of passersby.