Exaggerated formAn evocative nod to Calvin Klein's iconic Americana-Minimalism emerges in grandiose proportions, where larger-than-life cutouts serve as bold ambassadors.
These are no mere cardboard figures; they possess structural integrity, piercing through the lofty heights of Calvin Klein Collection's ceilings, spotlighting the vivid hues of the FW17 collection's band uniforms.
This audacious amplification of the familiar, the iconic, and the mundane intertwines seamlessly with various brand elements, birthing a novel creation that transcends upscale settings, embracing adaptability across all retail landscapes, thereby magnifying the essence of the campaign.
ROLE
Produce comprehensive construction drawings and vivid 3D visualizations for installations, ensuring precision and clarity in execution
PHOTOGRAPHY
by Miles Pearson
TOOLS
SketchUp, VRAY, Adobe Photoshop
TITLE
Visual Designer
STATUS
Complete
CLIENT
CK 205W39NYC
YEAR
2017
LOCATION
New York, NY